Marketing to the Mass Affluent
Educated, idiosyncratic, and flush with discretionary income, the mass affluent -- people who make $75,000 or more annually -- defy easy characterization. Politically, they're right-leaning; socially,...
View ArticleDiscovering How Your Future Leaders Think
Want to ensure the success of your organization's future leaders? Then start asking them direct questions that, when answered, will help shape and define the type of leaders they will become.
View ArticleWhat's Your Company's Purpose?
Roy Spence, the creator of ads for Wal-Mart, Southwest Airlines, BMW, and the U.S. Air Force -- among other major organizations -- tells how a sense of purpose can sustain a business. In a candid...
View ArticleUncle Sam Wants Fresh Talent
Baby boomers will soon be retiring in droves. This fact has many social, political, and economic implications, not the least of which is this: The U.S. government is confronting the daunting challenge...
View ArticleReal Answers for Real Leaders
The concept of "authentic leadership" has really caught on in the corporate world, particularly in the wake of the scandals at Enron, WorldCom, and other business giants. There's clearly a thirst for...
View ArticleWhat Generation Gap?
Contrary to conventional wisdom, job seekers from different generations -- Baby Boomers and members of Generations X and Y -- often look for the same things from prospective employers, according to...
View ArticleThe Five Stages of Workplace “Tribes”
Two researchers say that your tribe is more important than anything else at work. Here’s how companies can harness the power of that insight to understand and influence team performance.
View ArticleJob Seekers: Personal Connections Still Matter
Sure, Internet sites like Monster.com are useful when employees are looking for a new job. But job seekers say they continue to rely heavily on people they know to help them find work, according to a...
View ArticleWhen the Going Gets Tough
Companies around the globe, such as Starbucks, Procter & Gamble, and Wal-Mart, are battling with the marketing challenges posed by a tough economy. What strategies work best for these global brands...
View ArticleMaking Sense of China
The factors that motivate China's executives and workers are no different from those that motivate any executive or any worker. So says Zhang Zhixue, an expert on Chinese business, who thinks...
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